Monthly HTML Email Newsletters
Design and construct a HTML Email template comprising text and graphics to complement the an individuals corporate identity. The HTML Email template would be adapted for each e-newsletter release with imagery and text, but it is assumed that the general layout would remain in line with the template. e-newsletters would be distributed to the mailing list via our specialist mailing list software which allows for spam free distribution, provision of text only content, and post release analysis. In addition, links to web based versions of the e-newsletters is possible allowing an archive of newsletters to be built up which can then be referenced to from other media sources.
Phase 1 Scope:
- Design and build HTML Email Template
- Set up of mailing list software account
- Import of mailing list (proposal assumes that mailing list will be provided in database, eg Excel or CSV format)
- Formulation of strategy for updating of mailing list on an ongoing basis (may include the installation of online mailing list subscriber entry panel or similar)
- Liaison with website developer for mailing list sign up on existing website
Usage of the mailing system to distribute emails is chargeable by annual subscription and starts from £50.00 plus VAT (500 emails per month limit). A definitive costing for this service can be provided once the latter is known. If the number of mailing list subscribers or frequency of e-newsletters increases during the 12 month subscription period, the package can be upgraded pro-rata to accommodate for this.
Phase 2 Scope (for each release):
- Implementation of text and graphics into HTML Email Template
- Formulation of text only content
- Post activity analysis reporting
- Hosting of web based version of HTML Email for online browser viewing for a period of 12 months following release
- The time required for phase 2 of the project varies depending upon the content and complexity of each e-newsletter release. For this reason, e-newsletter releases are charged for on a time taken basis (calculated on number of hours x standard hourly studio rate).