NHS Communications
When producing materials for the NHS, we follow our communications principles to ensure that your work is:
- Clear and professional: demonstrating pride and authority in what we do.
- Cost-effective: showing that budgets have been used wisely.
- Straightforward: avoiding gimmicks and over complicated design or wording.
- Modern: portraying the NHS in a way that is up to date.
- Accessible: understood by the target audience and easily obtainable and available
in other languages, symbols or formats.
- Honest: avoiding misleading information or false promises.
- Respectful: showing respect for our audience, avoiding unfair stereotypes, acknowledging
the different needs of individuals and populations.
Our work is extremely creative producing everything from campaigns,
annual reports, logos, leaflets, posters etc
