Edge are pleased to have been part of the team drafted in to assist with marketing and promotions for the recently renovated Jolly Miller in nearby Wrawby. Commissioned to re-brand the local landmark, the brief was to design a brand suitable for the refurbished bar, restaurant and accommodation facilities on offer.
Global packaging specialists Rieke approached edge to look to provide design concepts for the re-branding of the business. The company offer a range of packaging and dispensing solutions for a wide variety of markets including food & drink, personal & hair care, pharmaceutical, medical, household & janitorial, oils & chemical paints, solvents & industrial products.
As part of an on-going working relationship Edge were approached to design an identity for Aston, Sheffield based Lincoln Electric who supply welding equipment and consumables across the UK.
Brand identity aka the lowly company logo is sometimes neglected and left on the shelf as something that once complete will see a business through to the end of time. Whilst many businesses hold this precious marketing tool close to its heart and allow it to evolve alongside the business and its growth, others leave their brand to become stale and it soon becomes something which holds them back in another decade.
Sheffield based Physiotherapy clinic “Physio for Fitness” approached edge to create an updated brand style for the business, operating for 16 years from its’ Gleadless location, the clinic offers physiotherapy treatment for pain ranging from neck, back, joint, muscular, arthritic and nerve pain along with treating headaches and sports related injuries.
In an age where we are constantly bombarded with status updates, tweets, images and chats it’s difficult to know which form of customer communication is best. We have always found it so frustrating when we use so many forms of communication and then a client tells us that “I didn’t realise you offered that service”.
Local business S Clark Plumbing and Heating approached Edge to re-vamp their existing business logo which was given a fresh look with simple type style and colour way.