Home
Services
Web Design and DevelopmentSEO and Social MediaGraphic Design and PrintLogo DesignExhibitions and EventsSignage and Livery WrapsPromotional Giveaways and Gifts
NHSBlogAboutTeamContact
Graphic Design

What’s in a logo?

Brand identity aka the lowly company logo is sometimes neglected and left on the shelf as something that once complete will see a business through to the end of time. Whilst many businesses hold this precious marketing tool close to its heart and allow it to evolve alongside the business and its growth, others leave their brand to become stale and it soon becomes something which holds them back in another decade.

Next on the hot list are customers allowing the mis-use of their brand with anything from its colouring, shape and size or even typestyle being altered through its use. It’s a big business with blue chip companies spending thousands, millions even in some cases to ensure that their identity remains consistent across the board whether they be printing stationery, selling online or even down to the packaging that their products are delivered in all remaining corporate.

Does what it says on the tin…..literally….we are bombarded by images and brands on a daily basis and this means that your brand has to compete with the very best. Some brands choose clever ways to incorporate their message although a simple strap line can be used to tell your target audience what you do or sell instantly.

unilever

 

baskin robbins
amazon

 

fedex

 

Unilever use the U to hold images of associated items to the products that they produce, Baskin Robbins have 31 flavours of ice cream – can you see this in their logo? Amazon sell anything from A to Z with a cheeky smirk whilst FedEx have an arrow within the Ex in their brand.

Whatever you choose to do make sure its fresh and kept up-to-date, be consistent with your brand and ensure that it says what you want to tell your customer about you.

For further branding information email enquiries@edgeinteractive.org.uk or telephone 01652 653800.

Brand images were sourced via Google as examples and are not for re-use, copyright of their respective companies.

Recent Posts

Website Design

A Magical Re-Brand

Graphic Design

Graphic Design & Artwork Services for Print

Learn more

Signage and exhibitions

Upgrading Exhibition Stands for 2019 Season

Learn more

Graphic Design

Property Investment Educator Sales Campaign for Click Funnel

back to blog
Litho and Digital Print
sales campaign graphics
Logo designers Scunthorpe
Logo designers Sheffield
Logo designers Sheffeild
Graphic designers Grimsby
Graphic designers Hull
graphic designers Lincoln
graphic designers Sheffield
Graphic designers Doncaster
Graphic designers Scunthorpe
christmas gifts
business gifts
christmas gifts for business
website design doncaster
promotional gifts
graphic design
linkedin
instagram
twitter
facebook
social media
marketing campaigns
branding designers
corporate identity
logo designers
exhibition stands
exhibition designers
pull up banners
pop up banner
exhibition
rieke packaging
branding
corporate identity
logo
signage for businesses
signs
livery
signage
NHS Website designers
Web design York
Web design Beverley
Web design Hull
Web design Sheffield
Web design Doncaster
Web design Lincoln
Web design Grimsby
Web design Scunthorpe
Website Design Nottingham
Website Design Sheffield
Website Design Leeds
Website Design Goole
Website Design York
Website Design Beverley
Website Design Hull
Website Design Lincoln
Website Design Doncaster
Website Design Grimsby
Website Design Scunthorpe
website
Animated Logo
Website Design
New Web Service
Must Read
Sketch
Photoshop
Featured
Trustpilot


Company registered name - Edge Interactive Ltd. Country of registration - England & Wales. Company registration no. 4822255
T: 01652 653800 - E: enquiries@edgeinteractive.org.uk
View our cookie and privacy policy or terms and conditions.
MODERN DAY SLAVERY AND HUMAN TRAFFICKING POLICY STATEMENT

Double Tree by Hilton SponsorHull and Humber Chamber of Commerce MemberBottesford Town FC Sponsor
© Copyright Edge Interactive Ltd
back to top