Search Engine Optimisation (SEO)
Natural Search Engine Optimisation (SEO) is typically the most common form of Search Engine Marketing as a website that has been optimised well will appear at the top of search engines for a longer period of time. The websites that have been listed in Google with Pay Per Click advertising however will usually disappear when the customer has stopped paying. Search Engine Optimisation or SEO is the optimising of a website to receive better ranks within search engines such as Google. How Google ranks a website is determined upon a number of factors which must be taken into account.
Google will send a “Google bot” or a “spider” which will “crawl” the internet following links to other web pages and resources. The web pages it finds are then indexed back into the search engine and given a ranking based on all factors gathered from the web page / web pages. How the website is ranked is determined by the content within the website. In conclusion Search Engine Optimisation is finding the best ways to optimise your website for search engines to achieve the highest possible ranking for your particular subject matter. For us to complete the keyword research we use multiple tools to work how much each of the keywords relevant to you is searched each month. After this we review the valuable keywords to see which ones are more likely to convert into a purchase or a lead. After carrying out the competitor analysis and checking that your keywords have high search volumes and well targeted, we start building them into your website.